Guardian Credit Union was in need of an advertising campaign that would speak to Millennials. The campaign uses monotone, lifestyle images that represent snapshots of what the demo is into, paired with modern, stylized, typographic headlines. The “look and feel” of this campaign spans many media: FAQ sheets, money envelopes, in-store posters, online banners, ATM screens, email campaigns, and a website. New cards were also designed, and included versions for personal banking, business banking, Healthcare Savings Accounts, and even a card that partnered with the Milwaukee Wave (a local, indoor soccer team).
Involvement: Art direction, design, typography, card design, web design.