IMA Financial Group needed a more customer-centric website, as well as more consistency throughout its four companies’ messaging platforms. The main page introduces visitors to IMA’s companies and offers a basic navigation bar to explore their leadership, board of directors and corporate news. IMA corporate is the main client-facing company of this group, so this site needed to be more customer-centric. Signature Select Story site (a special, featured page), which shares IMA employees’ passionate insights about their fields of expertise.
Involvement: Art direction, design, user interface.
IMA Financial Group
IMA/Signature Select Campaign Stories