Signature Select is part of the IMA Financial Group companies. Their site needed to include some of the same visual brand cues that were used on other IMA company sites, for consistency. Signature Select caters to two kinds of users: Personal Insurance Solution and Business Insurance Solution. As soon as the user landed on to the page they chose what experience they wanted the site to provide to them, and therefore streamlining the visiting experience. Designed to accommodate responsiveness.
Involvement: Art direction, design, user interface, co-user experience.