Waytogo is an organization that promotes the usage of other forms of transportation, telecommuting and carpooling, as alternatives to the “single occupant vehicle.” This campaign concept aims to create awareness of commuter options like bussing, biking, walking, sharing rides or working from home. The call to action drives the audience to a website where they can sign up to be a member of the Waytogo program. Members get access to resources like walking and biking trail maps, tailored suggestions for best public transit routes, and (how cool is this?), can set up a profile in the carpooling match database.
Involvement: Art direction, design, co-copywritng.